Most bloggers love the feeling they get when a PR company pitches them to share a product with their readers. It’s a true sign that you actually are seen by others out there in the blogosphere, but why aren’t you getting as many as you want? Not getting any at all? There are a lot of reasons why that is happening!
1. They don’t know how to contact you: If your contact information isn’t easy to find on your page, unless you are telepathic you aren’t going to get any pitches. Add a simple “Contact Me” tab on your page, and you will be amazed at the increase in PR contacts. I added a tab on CF, and literally the next day I got a PR pitch!
2. They can’t find you: Low SEO (search engine optimization) is another main reason you may not be getting any pitches. The harder it is for people to search for blogs in your genre, the less likely they are to stumble upon your blog. Spending time increasing your SEO is time well spent if you want to increase how much PR exposure you are getting.
3. Lack of content: Posting 10 posts a day with nothing but links to coupons, is rarely considered good content. PR companies are looking for people that will not only share with their readers, but that can do it clearly and concisely. If you have very few articles on your page, the PR companies have no idea what your writing style is like. Add some articles every now and then to give PR companies a true sense of what you are all about!
4. Inactivity on your blog: If your blog looks like a ghost town, or there are a lot of pages saying “I am sorry I haven’t been blogging, but…” PR companies don’t know if you have an active following or not. Make sure to write regularly. It doesn’t have to be every day, but make sure to write at least one article or post several times a week. That way PR firms can tell that your page isn’t abandoned!
5. Poorly written reviews: Once you do have some reviews under your belt, if you don’t take the time to do a proper review other firms are less likely to want to work with you.
What is a poorly written review? A poorly written review is something that looks like you spit it out in less than 10 seconds. Make sure your reviews are personal. Include a lot of detail, and try to put yourself in your readers’ shoes. What would they like to know about the brand you are talking about? How can you help your readers make a decision about using this product?
Most of all, make it an honest opinion. Don’t think that you have to make every review a positive one, but at the same time remain professional when putting up a less than stellar review. Don’t trash the company, just share your opinion.
These are just some of the main reasons that PR companies may not be beating down your door. It does take time to build up your blog and your writing style, but it is definitely time well spent. Spending the time to develop your blog will not only increase the number of PR pitches you receive, but it will also create depth in your blog!